LinkedIn ad
The aim here is instant recognition and shareability, and the thinking is that anyone who has dealt with a patent attorney will be triggered by the endless mail thread. I wanted to go for maximum scannability and the minimum needed for the gag to land. In addition to the recognizable "RE: RE: RE:", the avatar circle + sender / receiver lockup made sense to instantly signal "email client" without much other visual cues. Of course, the CTA button is a bit weird because it won't be interactive, but I found it serves dual purpose in communicating the brand and breaking up an otherwise monotone composition.